Page 10 - Maerki Baumann & Co. AG | Krypto

Uniting the old and new worlds of finance
Banking is changing. Disruptive technologies are putting pressure on the traditional finan- cial business. We consider the integration of these technologies to be one of the central challenges that will have to be mastered in the years ahead. In our view, artificial intelli- gence, robotics and blockchain technology have the potential to fundamentally change the banking sector.
As a modern Swiss private bank, we took a decisive look at the potential offered by block- chain technology at a very early stage and adopted a multi-stage crypto strategy as early as the start of 2019. We started with our offer for business clients who make use of block- chain technology. They are often confronted with the challenge of finding a Swiss bank for their financial needs.
Maerki Baumann reached a further milestone in mid-2020 with its offering that allows for the trading and safekeeping of digital assets for private and institutional clients. Our aim here is to build a bridge between traditional private banking and the dynamic crypto world. This has also enabled us to tap into a new field of business with which we can create additional investment perspectives. It is not only younger, technology-savvy client segments that benefit here, but rather also private and institutional clients who are loo- king for new opportunities to generate returns or want to diversify their portfolios more broadly.
At the start of 2021, we expanded our crypto services by launching investment advisory solutions that include both traditional and digital assets. This is because we are con- vinced that the still young asset class will in future be an integral part of professional investment advisory and asset management services. Our crypto services will enable us to consolidate our highly regarded pioneering role in the crypto segment and cover new and consistently growing requirements and wishes on the part of our valued clients – doing so in a reliable, secure and regulated manner.
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